Would you like to increase your sales and expand your base of potential customers? You can do that with a flipbook that users can interact with and read at their leisure from the device of their choosing. To be honest, flipbooks and digital publications in general weren’t even on my radar 18 months ago. I had been publishing my catalogues the old-fashioned way for years. Then, my current publisher offered me a no-cost period during which it would publish my materials as digital flipbooks as well.
The results were phenomenal! I was generating leads and sales at a higher rate, and I had long-time customers asking me if these magazines would be available from here on out. The answer had to be yes, and I guess that was my publisher’s plan all along. Unfortunately, the price of that service was too high and would just about mitigate any profits, so I began searching for an alternative. That proved to be frustrating. Even after trying big names like Issuu and Calameo publishing, I was at a loss. That was at least until I found Yumpu.com, which is among the fastest trending Calameo alternatives.
Sales Increased 12 Percent in My First Quarter Self-Publishing
My experience with programa Calameo was disappointing. I create my catalogues as PDF files, which I send to the print publisher. The first problem I encountered with the Calameo publishing solution was that my PDF documents had to be edited in order to convert fully and appropriately. The edit requirements were severe enough that I actually failed to release a digital flipbook that first month on my own. I did get it out in month two, but I added about 30 hours of workload, which was no good.
At the start of the next quarter, I switched to Yumpu, an alternative to Calameo, based on the recommendation of a professional acquaintance. The difference was night and day. My PDF in the standard format I use was converted as is. It didn’t require editing, and even advanced aspects, such as inline links, transferred seamlessly. Another big difference was that my PDFs were converting to flipbooks in under two minutes and on demand. With programa Calameo, I was put in a queue. I’m not quite sure how long the conversion took, and what concerned me most was what would happen at crunch time. Could I miss a deadline because I wasn’t a paid a member and thus didn’t get prioritized?
Packed with Advanced Features That Don’t Cost Extra
Yumpu.com is a free service that includes all the essentials and more:
• Support for mobile and desktop devices
• Ability to integrate your own branding
• Optimization for major search engines like Google
• Full support for all major social networks
• Embed anywhere on the Web, including blogs and storefronts
• Embedding for video, audio and other multimedia
• Inline and outbound links to any Internet resources
• Unparalleled customer support available via live chat
That’s the free service in a nutshell. There are paid options, but those are only necessary if you need Google Analytics, advanced privacy settings and personalized mobile apps. To give you a better idea of why I love this service and think it’s worth your time, let’s take a closer look at six core features.
How good is that? I expected to create one catalogue a month, but if I get a new hot product mid-month, I have the option to publish and distribute an update. I could create a dozen new magazines each day if I wanted to. The page limit is 2,500 and the document size limit is 600 mb, but it’s not really a limit since if you need more, the service will simply split the catalogue into multiple volumes.
Search Engine Optimization
This feature took me by surprise in a good way. I guess shame on me for never recognizing that I could generate leads through my catalogues via SEO. Not only can I, but this service helps me do it by automatically optimizing it for the way major search engines like Google scan such documents and also by exposing it to the search engine spiders. I’ve actually converted sales because someone searched for a particular product and found what they wanted in my current catalogue.
This was a biggie for me and a reason why I passed on a lot of the other free services. I’m OK with ads. These free services have to make money somehow, but I’m not OK with these services taking over my branding. I have a brand I’ve built up for years, and my flipbooks need to look like they belong alongside my storefront, blog, Facebook presence and print catalogues.
While not something that took me by surprise, it’s certainly a feature that I underestimated. In my print magazines, a text description and series of photographs are the only way to sell a product. Now, I get to provide HD videos that can provide a 360-degree view. For one product in particular, an air circulator, I’m able to integrate a sound file that lets potential buyers hear just how low the white noise is. It may seem like a small thing, but that sound file increased sales of that product by more than 30 percent.
Not Just Free. Fast, Feature-Rich and Easy to Use Too
- Register a free account.
- Log in and navigate to the homepage.
- Drag and drop a PDF to the cloud box.
- Or choose a local or Web file from the file manager.
- Click or touch the blue Start Upload button.
You’re done. That’s really all there is to it. Most files finish converting in well under two minutes, and there’s no queuing or other artificial delays. Better yet, your digital flipbook is ready to review and distribute as soon as the conversion process is complete. I have no doubt that this ease of use is the number one reason why this service is becoming the leading Calameo alternative so fast. At this point, you can email your magazine, embed it or give readers access to it via a digital newsstand.
My Final Thoughts
I can’t recommend Yumpu.com enough, and it’s pretty easy to endorse a service that you can try and continue to use at no cost and without strings attached. I’ve focused a lot on the features and ease of use, but in closing, I want to leave you with my impression of the customer support, which is just another aspect that makes this a spectacular alternative to Calameo or Issuu. While still a non-paid member, I contacted support via live chat for assistance with embedding video. I expected a scripted conversation, but what I got was a rep who understood the technology and actually took the time to review the digital flipbook I’d created in order to make recommendations. That earned my loyalty.