how does issuu work

Basically rather than sending your content to traditional publishers for publishing and printing out hard copies, you send your content to sites like Issuu, for example Flipsnack or Yumpu, to publish your Issuu magazine digitally in the realm of the internet. Try now!

Issuu is one of the leading online publishing platforms. But how does Issuu work and what is it all about? Well, it allows you to create online content including magazines, catalogues, books and the like by uploading PDF files. Issuu, a Joomag alternative, will take those PDF files and convert them into flash readable content. By posting online, you are able to reach a much wider audience, and with billions of people going online daily, there are endless opportunities of growth.

Issuu has come a long way since its humble beginnings in 2006. Currently, it boasts more than 100 million unique visitors per month. It offers 4 different pricing plans. You can pay setup your billing to be either monthly or annually. For annual payments, they offer discounts as well.  You start off with the Basic Plan that is free of charge. In this plan, you get to upload, embed and share your media. The Plus Plan costs $26/month and includes reader customizations, an ad-free reader, and some analytics. The Premium Plan costs $35/month and adds features to brand your reader, drive user engagement with advanced analytics. The Optimum Plan is Issuu’s highest-priced offering and will set you back by $279/month for added features that include unlimited space, a collaborative tool for editorial teams called magma. Magma includes integrated InDesign for designing your magazines.


The core features provided by Issuu include:

Unlimited Publishing: Using Issuu allow you to publish as many publications you want, there is no limit on the number of publications. However, there is a limit on the size and no. of pages of each publication.

Embedded Reader: With a few lines of code, you can embed your publication on any other site.

HTML5 Reader: With the HTML5 reader how does Issuu work is that your subscribers can view your publications directly in their browsers, they do not need to install any separate app for this.

Native Apps: along with HTML5 reader, Issuu have also launched native apps for iOS and Android.

Analytics: Gives you the power to view your users’ engagement with your publishing, identify areas for improvement, and come to know what content is currently popular with your readers.

Sharing: We all love you share on social platforms. You can do the same with your publications. You can easily share your page publications with leading social media sites, in a matter of few clicks. For more details about how to share your digital documents with the public – please check our article “WordPress Issuu plugin to share publications“.

Good things about Issuu and how does Issuu work

Issuu makes it very easy for you to share your content on all the leading social media sites, including Facebook, Twitter, Tumblr, Pinterest, Google+, and LinkedIn. For further details on how to share your publications or whether to use the WordPress Plugin for embedding it into your site, have a look at our other articles.

Issuu provides and fast and easy way to upload PDF files and transform them to an online magazine.

The converted magazine feature fluid zoom-in and zoom-out and page turning animations.

Although the analytics and user engagement information provided are not free, they provide valuable insights into the readers reading patterns, which pages are being read the most, how much time readers are spending on a particular page and much more. This information is crucial for knowing what content your readers like, and what content not so much.

Drawbacks of Issuu

One of the aspects Issuu lags in, is customer support services.  We see many people complaining about slow or non-responsive support. I believe with the sheer amount of clients; it is becoming difficult for its support to coup up. Issuu needs to expand its  team proportionally to its overall growth.

Issuu does not allow you to use embed audio or video into your magazines, these features are provided by Issuu competitors like Yumpu or Joomag.

Issuu puts a limit of uploading a PDF of maximum 500MB. Also your publication can not be longer than 500 pages.  Some alternatives such as Joomag or other Joomag competitors provide unlimited pages.

I definitely suggest that you take a look at Issuu and other flipsnack alternatives to find out which software is most appropriate for you. You might not immediately find the best platform to use for your purposes but there are many other sites similar to Issuu. However, it is surely the most widely used platform and offers excellent features (for a monthly fee). All plans come with the 14 day free trial, so you can get a feel for all the features provided by Issuu without having to pay anything. If after using the platform you are comfortable with it, you can go ahead and buy the plan that fits your needs best.

I hope that I could help you with answering at least some of your questions about how does Issuu work. If you need any further help & support, feel free to get in contact.